HETIME noun (hē-tīm):
metime, specifically related to men and self care.

We are the first brand to promote positivity around men's skin and self care - it's about time. We combine innovative ingredients and high performance formulas with a uniquely compelling customer experience. We want to put a smile on men's faces when they reach for our products. Our goal is to help them look and feel better while building healthy habits. 

While our products are engineered and formulated around the unique skin composition and facial features of men, our products can be used by everyone. In fact, our research shows that even people who don’t identify as men notice that our products are more effective and enjoyable than other products they’ve tried. All great things take time and that’s what we’re all about. We’ve invested a lot of it to create this brand because you deserve a little HETIME.