What the Heck are Sheet Masks, and Why Should I Care?

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What the Heck are Sheet Masks, and Why Should I Care?

Serum-packed sheet masks are our specialty (Just ask our friends at GQ). Little sheets soaked in benefit-packed face serums made with natural ingredients to nourish, hydrate, restore, and purify your skin.

All while you do whatever it is you like doing. Watching TV. Cooking. Reading. Gaming. You name it.


TL;DR. What are sheet masks?

  • Self-explanatory name: they’re thin little sheets that you wear as a mask.
  • Our sheets are made of biodegradable (go earth!) cellulose fiber.
  • Those sheets are soaked in our own potent serum.
  • Boom. Sheet mask.
  • Our face serums are made from natural ingredients like botanical oils, aloe, green tea, and coconut water.
  • All those ingredients deliver beneficial vitamins, antioxidants, and nutrients deep into your skin.
  • Then, while you’re wearing the sheet mask, our face serum goes to work hydrating your skin, energizing it, brightening your complexion, fighting breakouts, and softening and firming (yes, both) your skin.
  • And that’s it. You just put it on, wear it for 10-20 minutes a couple times a week, and take it off. Our sheet masks do all the hard work.

So, you like the long-form, eh? Well let’s get into it. 

We hear it all the time.

Skin care has too many steps. There’s so many products. I don’t know what benefits I’m looking for. Will this work for my skin type? Having a complete skin care takes too much time. I can barely figure out which face wash to use, and you’re telling me I have to use an entire regimen?

It’s overwhelming. And to top it off, no one’s really doing anything to change it.

That’s why you should care about sheet masks. Sheet masks are time-tested and have been working their skin care miracles for years. But what they don’t tell you is how sheet masks make skin care simple, easy, and stress free. 

Originating from Japan and South Korea, they’re basically a single-step, all-in-one skin care routine that you really only have to do once or twice per week.


Okay, but what are they?

Sheet masks are just what they say they are, thin sheets that you wear like a mask. We use biodegradable cellulose fiber for ours because of course we do. We like this planet. A lot.

Those sheets are soaked in serum, nutrient-dense formulas packed with vitamins, antioxidants, and all kinds of other good-for-you ingredients (at least, ours are).

Once you put on the mask, that’s it. Your work is done. Seriously.

While on your face, the form factor of sheet masks lets the serum do the heavy lifting. For those wonderful, blissful 10-20 minutes (or longer), that face serum goes to work hydrating, cleansing, and energizing your skin, while brightening complexions, helping fighting breakouts, reducing redness, fighting wrinkles, and all kinds of other great benefits. You get the picture.

The secret is in the time. Different than today’s quick 60-second rinse-wash-moisturize routines, sheet masks stay on your face for longer, giving your skin the time it needs to soak in moisture, absorb nutrients, and take in all the benefits it can.


So, what makes HETIME’s sheet masks so great?

It’s simple. At HETIME, we engineered our sheet masks specifically for the things men care about. Overall, men want clearer, healthier-looking skin. Men want an energized, youthful glow. And above all, men want to look handsome.

So that’s what we do. 

Our face serums are made from ingredients like baobab tree oil, cedarwood oil, moringa leaf extract, frankincense, green tea, coconut water, and more. These ingredients nourish your skin with nutrients like Vitamin A, Vitamin C, Vitamin D, Vitamin E, and Vitamin K, while also delivering powerful antioxidants, rejuvenation and restoration properties, and energizing molecules.

Our Revitalizing Sheet Mask is formulated on hydration and blemishes, going to work to reduce redness, help fight breakouts, and leave skin looking dewier and healthier with a soft, warm glow.

Meanwhile, our Anti-Aging Sheet Mask is engineered to reduce the appearance of fine lines and wrinkles over time by tightening the skin and delivering powerful anti-aging properties to leave skin looking younger, purified, and restored.

Put it all together, and our sheet masks leave your face smelling nice and refreshed, with your skin softer, firmer, dewier, youthfuller, and a whole lot handsomer.

And there you have it. The backstory on sheet masks. We’re crazy about them, and once you try them, we think you will be, too.