Today's definition of "easy skin care" is either blogs writing about three-step, three-product routines, or other brands advertising bundles or full regimens. And that’s the “simplest” it gets. Three products? Three functions, who knows how many different ingredients. Doesn't sound very simple to us.

Sheet masks aren’t quite as mainstream in the skin care world as other moisturizers and face serums, not for men at least. But they should be! 

They bring two worlds of care together, skin and self. They give you an excuse to take 10-20 minutes (or longer) just for yourself to relax, unwind, or get ready for what’s ahead. 

Sheet masks are a skin care game changer. No more rinsing, scrubbing, washing, and drying. No more 10-product skin care routines. No needing to keep track of which product comes first, or if you should use it in the morning or before bed.

Sheet masks are simple, relaxing, recharging, escaping, personal, mindful, enjoyable, and most importantly, they work. Hydrated, energized, glowing skin. A softer, warmer, firmer, and glowing face. All in a simple, one-product ritual.

Skin care has too many steps. There’s so many products. I don’t know what benefits I’m looking for. Will this work for my skin type? Having a complete skin care takes too much time. I can barely figure out which face wash to use, and you’re telling me I have to use an entire regimen?

It’s overwhelming. And to top it off, no one’s really doing anything to change it.

That’s why you should care about sheet masks.